Maxine Lapiduss Entertainment (MLE) a TV and web production company, assists companies and individuals in their branding by creating and producing marketing and promotional materials for their products.

 
Advises Horse Racing TV on repurposing and selling the thousands of hours of racing and human interest footage they own.
Acts as an outside production arm of HRTV, conceiving and packaging series based on the world of horse racing, for sale to networks, cable, and the web.
Created a half hour comedy on how to bet on horse racing for distribution at Santa Anita Race Track, other race tracks owned by Magna Corp., and in the pay-per-view market in hotels around the country.
 
Creates powerful EPK's (electronic press kits) for authors to use as promotional material. Authors include: Hillary Carlip (Queen of the Oddballs -- Harper Collins) and Tania Katan (My One Night Stand with Cancer -- Alyson Press).
Consults with artists like Allee Willis (composer of the hit Broadway Musical The Color Purple), musicians Wendy and Lisa, film director Lisa Cholodenko, and production company Greenie Films on growing their business, investments, and getting their message out through innovative websites and promotional events.
Serves on the Board of Advisors for Carnegie Mellon University Masters of Entertainment Industry Management degree program, and helped develop its curriculum.