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Light
Projects -- a NYC based award-winning and internationally
recognized architectural lighting design firm
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Consulted
and advised on all aspects of streamlining the business. |
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Created
a separate product sales company to market their designs. |
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GreenLight
Technologies -- a NYC based lighting product sales company that
creates beautiful energy-saving lighting fixtures for the commercial
and industrial market
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Co-Founder.
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Created
the business entity, conceiving of company's structure. |
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Wrote
the business plan. |
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Forging new relationships with investors. |
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Overseeing
contracts and relationships with strategic partners. |
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Acting
as CFO through the first round of funding in 2009. |
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HorseRacing
TV -- TV Network
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Advised
Horse Racing TV on repurposing and selling the thousands of
hours of racing and human interest footage they own. |
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Acted
as an outside production arm of HRTV, conceiving and packaging
series based on the world of horse racing, for sale to networks,
cable, and the web. |
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Created
a half hour comedy on how to bet on horse racing for distribution
at Santa Anita Race Track, other race tracks owned by Magna
Corp., and in the pay-per-view market in hotels around the
country. |
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Hats
Off -- A documentary feature on the life of actress Mimi Weddell
released theatrically in March, 2008
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Created
a phased PR and movie release campaign including the tag line
and press releases. |
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Created
an online presence and awareness for the film with online
street teams. |
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Created
marketing campaigns in NYC and Palm Springs, including hiring
physical street teams to publicize. |
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Threw
opening night parties and benefits marrying the film with
organizations such as Broadway Cares Equity Fights Aids, the
New York Jewish Community Center, and other senior organizations
to increase audiences and awareness. |
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Booked
radio and TV interviews. |
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Created
messaging for actors to use in interviews. |
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Consulted
on key art, including poster and website design. |
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A
Finished Life: The Goodbye and No Regrets Tour -- Festival
award-winning documentary released June, 2008
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Worked
with the filmmakers on the story, narrative and edit of the
film. |
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Advised
on release materials and promotion. |

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What
On Earth?: Inside the Crop Circle Mystery -- A documentary.
Planned release Spring, 2009
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Script
Doctor, consulting on the story and narrative. |
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Editing
the film to better clarify the focus. |

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The
Soreheads -- an alternative fashion, accessories and entertainment
company based in LA
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Consulted
on product branding. |
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Created
the company's tag line. |
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Created
sales pitch and target customer base. |
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Oversaw
rollout of their first clothing line in 2009. |
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Brought
in consultants who are assisting the company in their organization,
financing and accounting. |
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Supershmuttle
-- A unique doggie day care concept and
private dog park in LA
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Created
a 3 month phased business plan; Set up the LLC. |
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Oversaw
creation of logo, wrote tagline, all PR, all branding and
marketing materials. |
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Instituted
client packets, employee contracts, and client legal documentation. |
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Oversaw
trademarking, and employee hires. |
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Created
alliances with strategic partners. |
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Hired
web designer and oversaw content. |
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Oversaw
all collaterol materials including brochures, business cards,
and advertising. |
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Prudence
Fenton -- Emmy award-winning Animation Producer, Creative
Executive
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Aided
with clarify her goals for the expansion of her consulting
business. |

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Hillary
Carlip -- Award-winning Author and Business Owner
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Created
Electronic Press Kit for her memoir Queen of the Oddballs:
And Other True Stories from a Life Unaccording to Plan. (see
video clips) |
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Created
PR materials around release of her book A la Cart: The
Secret Lives of Grocery Shoppers. |
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Wrote
and produced an online viral marketing piece for the release
of A la Cart: The Secret Lives of Grocery Shoppers. (see
book trailer) |
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Advises
Hillary on growing her web design company, Fly
HC Multimedia. |
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Advises
Hillary on growing her literary website for writers www.freshyarn.com. |
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Tania
Katan -- Playwright and author of award-winning book My
One Night Stand With Cancer
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Created
Electronic Press Kit for her
book My One Night Stand with Cancer. |
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Advised
on the promotion of her play based on her book for Seattle
opening and subsequent run at Edinburgh Fringe Festival. |
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Aiding
in translating the book into a TV show. |

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Allee
Willis -- Award-wining Composer/Lyricist and New Media Entrepreneur
Jessica
Bendinger -- Author, Director and Screenwriter; Bring it
On and Stick It
Wendy
Bennett -- Art Conservator
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Personal
consulting. |

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