Light Projects -- a NYC based award-winning and internationally recognized architectural lighting design firm

Consulted and advised on all aspects of streamlining the business.
Created a separate product sales company to market their designs.

GreenLight Technologies -- a NYC based lighting product sales company that creates beautiful energy-saving lighting fixtures for the commercial and industrial market

Co-Founder.
Created the business entity, conceiving of company's structure.
Wrote the business plan.
Forging new relationships with investors.
Overseeing contracts and relationships with strategic partners.
Acting as CFO through the first round of funding in 2009.

HorseRacing TV -- TV Network

Advised Horse Racing TV on repurposing and selling the thousands of hours of racing and human interest footage they own.
Acted as an outside production arm of HRTV, conceiving and packaging series based on the world of horse racing, for sale to networks, cable, and the web.
Created a half hour comedy on how to bet on horse racing for distribution at Santa Anita Race Track, other race tracks owned by Magna Corp., and in the pay-per-view market in hotels around the country.

Hats Off -- A documentary feature on the life of actress Mimi Weddell released theatrically in March, 2008

Created a phased PR and movie release campaign including the tag line and press releases.
Created an online presence and awareness for the film with online street teams.
Created marketing campaigns in NYC and Palm Springs, including hiring physical street teams to publicize.
Threw opening night parties and benefits marrying the film with organizations such as Broadway Cares Equity Fights Aids, the New York Jewish Community Center, and other senior organizations to increase audiences and awareness.
Booked radio and TV interviews.
Created messaging for actors to use in interviews.
Consulted on key art, including poster and website design.

A Finished Life: The Goodbye and No Regrets Tour -- Festival award-winning documentary released June, 2008

Worked with the filmmakers on the story, narrative and edit of the film.
Advised on release materials and promotion.






What On Earth?: Inside the Crop Circle Mystery -- A documentary. Planned release Spring, 2009

Script Doctor, consulting on the story and narrative.
Editing the film to better clarify the focus.

 

 

 

 

The Soreheads -- an alternative fashion, accessories and entertainment company based in LA

Consulted on product branding.
Created the company's tag line.
Created sales pitch and target customer base.
Oversaw rollout of their first clothing line in 2009.
Brought in consultants who are assisting the company in their organization, financing and accounting.

Supershmuttle -- A unique doggie day care concept and private dog park in LA

Created a 3 month phased business plan; Set up the LLC.
Oversaw creation of logo, wrote tagline, all PR, all branding and marketing materials.
Instituted client packets, employee contracts, and client legal documentation.
Oversaw trademarking, and employee hires.
Created alliances with strategic partners.
Hired web designer and oversaw content.
Oversaw all collaterol materials including brochures, business cards, and advertising.

Prudence Fenton -- Emmy award-winning Animation Producer, Creative Executive

Aided with clarify her goals for the expansion of her consulting business.

 

 

 

Hillary Carlip -- Award-winning Author and Business Owner

Created Electronic Press Kit for her memoir Queen of the Oddballs: And Other True Stories from a Life Unaccording to Plan. (see video clips)
Created PR materials around release of her book A la Cart: The Secret Lives of Grocery Shoppers.
Wrote and produced an online viral marketing piece for the release of A la Cart: The Secret Lives of Grocery Shoppers. (see book trailer)
Advises Hillary on growing her web design company, Fly HC Multimedia.
Advises Hillary on growing her literary website for writers www.freshyarn.com.

Tania Katan -- Playwright and author of award-winning book My One Night Stand With Cancer

Created Electronic Press Kit for her book My One Night Stand with Cancer.
Advised on the promotion of her play based on her book for Seattle opening and subsequent run at Edinburgh Fringe Festival.
Aiding in translating the book into a TV show.

Allee Willis -- Award-wining Composer/Lyricist and New Media Entrepreneur

Jessica Bendinger -- Author, Director and Screenwriter; Bring it On and Stick It

Wendy Bennett -- Art Conservator

Personal consulting.