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From
L to R: Steeltown Co-Founder and Host Maxine
Lapiduss, Peter Ackerman, Rob Marshall, Carl
Kurlander, Eric Gold, Bernie Goldmann, George
Romero
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In
2003 Maxine co-founded Steeltown Entertainment, a production
company whose mission is to reinvigorate and aid in
bringing film and TV production back to Pittsburgh,
her hometown. |
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Steeltown's
efforts have resulted in: securing the production of
The Mysteries of Pittsburgh, (scheduled for release
in 2008); introducing producer Bernie Goldman to the
director George Romaro which resulted in their collaboration
on the mega-hit remake Dawn of the Dead (2006);
and most recently, a Producer credit for finding funding
and the crew for the recently released R. L. Stine's
The Haunting Hour (2007). |
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Steeltown
continues to galvanize ex-patriot film and TV professionals
from Pittsburgh, like Oscar-winning director Rob Marshall
(Chicago) and Mega-Producer John Wells (ER)
to mentor local students through screenwriting workshops
and internships. |
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Maxine
co-produced a live Entertainment Summit in Pittsburgh
in 2004, and wrote, executive produced, and hosted Steeltown
Presents, a one-hour TV special for public television
station WQED, featuring Q and A with Steeltown's board
of film and TV luminaries. The show was nominated for
an Emmy. |
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CLICK
TO SEE PRESS ABOUT STEELTOWN
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In
1999 Maxine Co-founded and was Co-CEO of Voxxy.com,
a highly acclaimed, award winning interactive broadband
network for teen girls. |
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Maxine
raised the 1st and 2nd rounds of financing (2M) from
individuals in entertainment and media. |
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Pursued
and contracted Jennifer Aniston to be the spokesperson
for the company. Estimated at $20M worth of publicity,
including magazine and TV exposure, for no cash payment.
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Recruited
an impressive list of celebrities to star in broadband
shows, do live chats, and sit on the Board of Directors
and Advisory Board including: Melissa Etheridge, Billie
Jean King, Kathy Najimy, Shirley Manson, Caroline Rhea.
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Recruited
A-list show runners |
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Oversaw
all content creation including:
 JenXX
-- Jennifer Aniston's broadband series.
That's
What Friends Are For -- an interactive game show.
Home
Ecch! -- An interactive renovation and design show
for teens.
Original
music videos, streaming media, contests, interactive
games, e-commerce and live chats. |
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Created
and supervised content + advertising "advertainment"
for entertainment companies, record labels, and advertisers,
including the launch of a site for a co-branded cell
phone from Motorola and Hard Candy. |
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Created new deal formats and oversaw negotiations for
talent and business development deals. |
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CLICK
TO SEE PRESS ABOUT VOXXY |
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